2020 Fall Media Day Tentative Schedule

9 a.m. — Welcome and Keynote Address

Tonya Alanez – South Florida Sun Sentinel

University of Oregon graduate Tonya Alanez will share her story of covering the Parkland shootings for the South Florida Sun Sentinel that won the Pulitzer Prize.

10 a.m. — Session 1

On-site Contests: Writing

Redwood Auditorium

Students who are competing in the on-site writing contests for news writing, feature writing, or opinion writing should go to the Redwood Auditorium to complete and submit their written entries based on the keynote speaker’s presentation.

“We all bonded, and everyone had fun…”

Coquille – Yearbook, Newspaper, Writing/Editing

Ellen Kersey – Corban University, JEA Mentor

Trite phrases fill our newspapers and yearbooks. What can we do to eliminate them?

How to find & execute a great profile feature

Lease Crutcher Lewis – Newspaper, Yearbook, Writing/Editing

Lindsay Schnell – USA Today

There are excellent profile subjects all around you — if you know where & how to look. But once you’ve locked down a subject, you need the tools to conduct great interviews and write a memorable piece. (You’ll be surprised at the secret to a great interview!) Whether you’re writing on the superstar athlete, everyone’s favorite teacher or the longtime school janitor, you’ll be able to put together an excellent story after this session. Will include handout with interview tips as well as general profile ideas (teachers with weird side jobs, the athlete who rides the bench, dual profile of youngest & oldest employees at the school, etc.)

Care and feeding of your podcast: Technology and Content

Spruce – Multi-Media, Technology

John M. Fitzgerald – Wilsonville High School

This session will cover the basics of a successful podcast. We will cover the basics of hardware, software, and developing content to present a successful podcast.

Smartphone Video Production

Oak – Video Production, Technology

Ed Madison – UO/SOJC

Learn about inexpensive smartphone accessories, apps and simple techniques that will improve the quality of your video stories.

Photojournalism Ethics

Cedar – Photography, Law/Ethics

Nicole Dahmen – UO/SOJC

An overview of ethical issues in capturing and presenting news media imagery.

Why Journalism is (still) cool

Umpqua – General

Scott Maier – UO/SOJC

An interactive discussion of why journalism matters — and can be fun to pursue.

Seeing Newsworthy Moments Before They Happen

Gumwood – Photography

Craig Strong – Lensbaby, Inc.

I will present the progression of my photography from college/weekly/daily newspapers to editorial freelance work created for a diverse collection of clients worldwide. Through these images and photo essays I will walk you through the process that allowed me to anticipate, see and ultimately capture images that news organizations and clients wanted to hire me to make. I will explore disciplines to implement before and during and after your assignments that will help you make more powerful images.

Ideas! Ideas! Ideas!

Maple – Newspaper, Writing/Editing

Graham Kislingbury – Albany Democrat Herald (retired)

You can’t have enough story ideas. Some ideas go to the back burner. Others need to be online now or in your next issue. Graham Kislingbury, a retired newspaper journalist, will offer some ideas, then ask student journalists in attendance for their best ideas. The idea is to take home a long list of story ideas.

Why Radio? Why not??!!

Diamond Lake – TV/Radio/Multi-Media

Stephen Woodward – KORE Broadcasting

Many things you may like to do can be applied to a career in radio. I’m here to discuss.


Crater Lake North – Yearbook, Design/Layout

Steve Kent – Pica Planet

So modern. So different. So “wow.” Learn to verbalize the visual so you can turn inspiration into reality.

The Theme’s The Thing

Crater Lake South – Yearbook, Theme Details and Development

Lizabeth Walsh – Jostens

Good themes are storytelling devices that make it easier to tell everyone’s story in your school. Come see how some schools have used their themes to find ways to cover more people, tell parts of the story that may not have been otherwise told, and hold the entire book together.

Intro to Radio and Podcasting

Swindells – TV/Radio, Technology

Charlotte Nisser – KWVA Radio

Introduction to radio, including information on podcasting, copyright/legal issues

11 a.m. — Session 2

Journalism for All

Cedar – General

Tonya Alanez – South Florida Sun Sentinel

If our news media is going to tell the stories of all Americans, our newsrooms need to reflect all of America. In this intimate discussion, we will address issues of diversity, inclusion and representation in the stories we tell as well as within the profession. Alanez will share a little about her personal experience, then field questions from participants and facilitate the discussion. Note: Pre-registration is required for this session. Maximum two participants per school.

Adviser Roundtable

Umpqua – Advising

Oregon JEA Mentors

Advisers can bring issues and concern to gain insight and suggestions for working through them. The JEA Mentor program will also be discussed.

What do yearbook judges look for?

Coquille – Photography, Writing/Editing, Design/Layout

Ellen Kersey – Corban University, JEA Mentor

Learn how to master the multiple requirements for putting a yearbook together. What choices do we have? What “rules” do we need to follow? What “rules” can we ignore? How important are features? How many photos should we include? What about “selfies”? How can we include more students?

Yearbook Design

Gumwood – Yearbook, Design/Layout

Kathryn Helmke – Aloha High School

Yearbook Design — overall session on how to start your yearbook’s design and how to execute it.

How to Interview (Almost) Anyone (Almost) Anytime

Oak – Newspaper, Yearbook, Writing/Editing

Peter Laufer – UO/SOJC

A discussion of interview techniques

What you can get from college journalism

Spruce – General

Michael Tobin – The Daily Emerald

I’ll talk about the benefits of college journalism and how it can help young writers to find their voice and get great internships and jobs.

The Path

Lease Crutcher Lewis – General, TV/Radio/Multi-Media

Anna Canzano – That Expert Show

A practical, experience-based conversation about the path toward a successful journalism career. And the things you should be doing RIGHT NOW to get started.


Crater Lake North – Yearbook, Newspaper, Design/Layout

Steve Kent – Pica Planet

Let’s get into the nitty-gritty of spread design. Free yourself to interpret professional work in a way that makes it easy to translate it onto your pages. You may never say “graphic element” again.

Tell Me a Story, But Please Don’t Tell Me a Story

Crater Lake South – Yearbook, Writing/Editing

Lizabeth Walsh & Rachel Nelson – Jostens

Storytelling can go far beyond providing readers with a Lede-Quote-Transition format. Come see a variety of ways to cover more people, more perspectives, and more details as you develop your yearbook spreads.

Race, Gender, and Reporting: Tools for Navigating Bias, Privilege, and Social Justice in Modern Journalism

Swindells – General

Rob Parness and Giselle Escobar – Tigard High School

At a time in history where journalists are being asked to report on topics related to race, gender, sexuality, and oppression on a constant basis, it is vital to be aware of biases and personal lenses when shaping how a story will be told and what facts will be shared. This session aims to discuss the relationship between bias and journalism, and to provide students with a toolkit for engaging in these important yet difficult topics in their work.

Ten Ways to Instantly Improve the Writing in Your Yearbook

Maple – Yearbook, Writing 

Jim Jordan – Walsworth

Looking to improve the writing in your next book? This session will give practical tips for finding great stories, going deep, not wide, doing better interviews, and revision that will make a big difference in improving how you tell the story of 2020 at your school.

1 p.m. — Session 3

OJEA Meeting

Umpqua – Advising

OJEA Board and interested members

Meeting of the state Journalism Education Association. All members are welcome.

What’s in the Box? Using a Tricaster Studio-in-a-box for broadcast

Coquille – TV/Multi-Media, Technology

Eric Ballas – Southridge High School

You can now afford a state-of-the-art TV production studio that fits into a suitcase! Get hands on with the Tricaster Mini, and see how it works to blend cameras, video, and graphics into a professional-quality production. This session will demonstrate how the system works and the pros and pitfalls of this style of broadcast recording. Try it for yourself!

Headline Design

Maple – Newspaper, Yearbook, Design/Layout

Kathryn Helmke – Aloha High School

Headline Design — packaging tips for yearbook and newspaper

The growing relevance of small newspapers

Oak – General, Newspaper

Ned Hickson – Siuslaw News and Cottage Grove Sentinel

A look at how today’s political and social climate is impacting smaller newspapers in a more positive way than larger publications, and how community newspapers are utilizing the Internet to be more relevant, timely and topical.

Print Alt Weeklies in the Digital Age

Cedar – Newspaper, Writing/Editing, Technology

Camilla Mortensen and Bob Keefer – The Eugene Weekly

Alt weeklies are known for their gutsy journalism and strong voice. And when it comes to the question of: Is print really dead? The answer is no when it comes to Eugene’s alternative news weekly, Eugene Weekly, which is still printing up to 40,000 papers a week and going strong at a time many local daily papers are struggling. This discussion will delve into what alt weeklies are and what it takes to write for an alternative paper.

How social media is changing journalism

Crater Lake South – Social Media, General

Damian Radcliffe – UO/SOJC

This session will look at the implications of social media for the way that journalists find and tell stories.

Feeling Some Type Away

Lease Crutcher Lewis – Yearbook, Newspaper, Design/Layout

Steve Kent – Pica Planet

It’s all about fonts … until it’s not. Design is “the science of readability.” Don’t let type get in the way of storytelling. Learn to use nuance and scale to bring words to life without overdoing it.

Photojournalism Now and Then

Diamond Lake – Photography

Thomas Boyd – AHM Brands Advertising

We’ll take a look at photojournalism and commercial photography through a presentation of 30 years in journalism to advertising photography that started with a trip to this very High School Media Day when I was in high school in North Bend, Oregon.

It’s a Mod, Mod, World

Crater Lake North – Yearbook, Coverage, Design, Writing

Jim Jordan – Walsworth

Call them mods, side bars, secondary coverage, side salads, or whatever you want to. Expand the depth of your coverage with modular design. You will leave this session with many magnificent mod ideas.

Sports Photography Basics

Gumwood – Photography

Craig Mitchelldyer – Portland Timbers Media

Portland Timbers team photographer Craig Mitchelldyer shows his work and gives tips and tricks for capturing action and moments during sporting events.

Teambuilding: A Philosophy for Success

Spruce – Newspaper, Yearbook, Staff development

Deborah Parker – La Pine High School

After a brief presentation on the benefits of teambuilding, this presentation will provide hands-on practice.

Conquering Tough Interviews

Crater Lake North – General, TV/Radio

Jake Zivin – Portland Timbers

Learn strategies for preparing for and conducting interviews with difficult sources.

Editing and Headlines: An Inside Look

Swindells – Yearbook, Newspaper, Design/Layout, Online

John Russial – UO/SOJC

Clean copy and catchy and informative headlines are crucial for your media outlet. Learn copy editing and headline writing skills for print and online.

2 p.m. — Session 4

Don’t google yourself. Or do.

Lease Crutcher Lewis – General

Glenn Krake – West Linn High School, OJEA

What happens when a potential employer googles you? Are you afraid of what they’ll see? Come see how this publication program approaches personal branding and the importance of developing a portfolio and an online presence. See ideas for building a portfolio using the JEA curriculum.

Story Development

Maple – Newspaper, Yearbook, Writing/Editing

Kathryn Helmke – Aloha High School

Story Development — how to find stories and take it from an idea to a complete package.

Writing Feature Stories That Will Make a Difference

Gumwood – Newspaper, Yearbook, Writing/Editing

Charles Butler – UO/SOJC

Often the joy of being a journalist comes when you can take your time with a story: developing characters, probing for the extra piece of information, seeing the intricacies of a topic, and crafting (and re-crafting) your piece until it reads like a short story (even though it’s all true). In this session you’ll learn some of the tricks needed to write long-form journalism that will make a difference.

Seminal moments in the history of audio and podcasting

Crater Lake South – General, Technology, Multi-Media

Damian Radcliffe – UO/SOJC

This session will look at the evolution of audio storytelling through clips and examples from the Golden Age of Radio to the present day Golden Age of Podcasting!

The LOOK, The STORY, the IMAGES Foundations of All Great Yearbooks 

Crater Lake North – Yearbook, Coverage, Design, Writing, Photography 

Jim Jordan – Walsworth

Everyone always wants to know what the latest trends in yearbooks are when they really should focus first on understanding and then mastering the foundational elements that all great, award-winning yearbooks have. If you want to be great, come learn about the subtleties of what the great books do in the areas of THE LOOK, THE STORY, THE IMAGES.

How to WOW!

Diamond Lake – Yearbook, Design/Layout

Genie Westfall – Herff Jones

Want to take your yearbook to the next level?  Learn how to use photography, color, white space, typography and storytelling to take your book from good to WOW!

Content Driven Design

Oak – Yearbook, Design/Layout

Matt Holmes – Walsworth

If you do what you’ve always done, you’ll get what you always get. We’ve all heard this. Yet it still happens right? Learn how to think about things differently and let content drive your design.
It’s time to re-think your approach to design and coverage.

Beyond Prom: Student Journalists in 2019

Swindells – General, TV/Radio

Dave Northfield – Oregon Association of Hospitals and Health Systems

High school journalist coverage mostly kept to daily life, with stories on clubs, sports, social trends, and student government. While those topics are still important, many young reporters are tackling much bigger subjects. We’ll talk about those challenges, including public records requests and sourcing.

3 p.m. — Closing


EMU Ballroom – All

Glenn Krake – FMD Contest Chair, OJEA Board

Join us for the announcements of our on-site contest winners.